§ 10.3. CALCULATION OF SIGN AREA

The following methods shall be used to calculate the total square footage of the sign area of any sign.

A.

All sign faces shall be counted and considered part of the maximum total sign area allowance. The sign area of building mounted signs shall not include structural elements used to attach or support the sign that do not contribute to the display.

B.

Cabinet signs and signs other than individual letter signs. Sign area shall be determined by the outer edge of the sign background, frame or cabinet that encompasses all text, decorative artwork, logos, or other information displayed. In instances where the background, frame or cabinet is an irregular shape, the sign area shall be calculated as the entire area within a continuous perimeter drawn with not more than eight straight lines enclosing the extreme limits of the background, frame or cabinet encompassing the background material.

C.

Individual letter signs. Signs which consist of individual letters that are mounted to a wall, or "race-way" type signs that consist of individual letters that are mounted to a base that is mounted to a wall, which utilize the building wall as the background, and freestanding individual letters that are mounted to a monument base shall be considered individual letter signs. The sign area of such signs shall be calculated as the entire area within a continuous perimeter drawn with not more than eight straight lines enclosing the extreme limits of the sign.

D.

Freestanding signs. The measurement of the sign area of a freestanding sign shall include, in addition to the sign face area, any portion of the freestanding sign base which exceeds one and one-half times the area of the sign face. The base shall include any structural component of the sign, including raised landscape planter boxes. Freestanding signs with two or more faces that are aligned to each other at an angle greater than 90° shall be considered a single sign face.

(Res. No. 04012008R003, Exh. A, 4-1-2008)